Acteon - Domain, SEO , UI, CRO, and CRM

Acteon had 22 brand domains they wanted to merge into 1, and retain the equity of all those brands whilst leveraging the SEO authority benefits from having 1 domain. Painstaking months of work to audit, transfer and optimise each domain, alongside overhauling CTAs and inbound automations along with associated CRM, delivered an additional £12bn revenue directly attributable to marketing.

A rental zone was also created for smaller rental or purchase items to be displayed and enquired about. Not quite FMCG but the equivalent in the sector, it led to the smaller brands enjoying increased revenue through the throughtraffic of the rationalised 1 domain site (see below)